is a Japanese

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

and

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...

company. It is headquartered at Akasaka Biz Tower in Akasaka, Minato,

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...

History

Hakuhodo is one of the oldest advertising agencies in Japan and was founded by Hironao Seki at Nihonbashi-Honshiroganecho, Tokyo, as an advertising space broker and wholesale distributor for educational magazines in October 1895. In 1910 the company broke from its obscurity by contracting to place front page newspaper ads. Their growth over the next few decades came from: * 1937 to 1944: grew by absorbing other agencies. * 1951: they created a radio advertising department * 1953: a TV group. In 1996, Hakuhodo cofounded the DAC Consortium, a consolidated group of Japanese global media players investing in digital innovation. In 2000, Hakuhodo created the joint-venture Hakuhodo-Percept with the Indian agency

Percept Perception () is the organization, identification, and interpretation of sensory information in order to represent and understand the presented information or environment. All perception involves signals that go through the nervous system ...

to target the Indian advertising market. In December 2002, Hakuhodo launched the first advertising campaign where the Beckhams appeared together (displayed on billboard screens in Tokyo). In October 2003 the company became part of the Hakuhodo DY Holdings after merging with other companies. Hakuhodo DY Holdings launched a unique media and entertainment company, Hakuhodo DY Media Partners Inc., in 2003. In February 2009, Hakuhodo announced a partnership with US global public relations firm

Ketchum Ketchum may refer to: Towns, cities, and, geographic features * Ketchum, Idaho, United States * Ketchum, Oklahoma, United States * Lake Ketchum, Washington, United States * Ketchum Glacier, a glacier in Antarctica * Ketchum Ridge, a large ridge i ...

. Hakuhodo acquired the US-based companies SYPartners LLC and Red Peak Group LLC in May 2014, the US-based marketing company

Digital Kitchen Digital Kitchen is a marketing company with offices in Seattle, Washington, Chicago, Illinois, New York, New York, and Los Angeles, California, United States. Founded in 1995, the agency is a collective of artists and producers that focus on tran ...

in June 2015, the Montreal-based creative agency

Sid Lee Sid Lee is an international creative services firm founded in Montreal, Quebec, Canada. It operates offices in Toronto, New York City, Los Angeles, Seattle and Paris. The agency offers services in the fields of branding, digital and social marke ...

in July 2015, and the Singapore-based agency Integrated Communications Group (ICG) in February 2017. The Japanese company purchased 30% of Palo Alto-based

IDEO IDEO () is a design and consulting firm with offices in the U.S., England, Germany, Japan, and China. It was founded in Palo Alto, California, in 1991. The company's 700 staff uses a design thinking approach to design products, services, environ ...

in February 2016.

Description

Hakuhodo has a large international footprint with offices in many major cities across Asia, Europe & the Americas In Japan and in offices around the world.

Awards and recognition

* 1993: Grand Prix at the

Cannes Lions International Festival of Creativity The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...

for ''Hungry?'' (client:

Cup Noodles Cup noodle is a registered trademark of Nissin Foods and is known as precooked instant noodle with flavoring powder and/or seasoning sauce sold in a polystyrene, polyethylene, or paper cup. The flavoring can be in a separate packet or loose in t ...

) * 2007: Silver Lion at the Cannes Lions International Festival of Creativity for ''Humanity'' (client: Toyota) * 2018: Silver Lion at the Cannes Lions International Festival of Creativity for '' Long Long Man'' (client: UHA Mikakuto)

References

External links

Hakuhodo Inc.
Advertising agencies of Japan Japanese companies established in 1895 Conservative media in Japan Mass media companies of Japan Mass media companies established in 1895 {{advertising-stub